Beyonce is unrecognisable on new album cover

Beyonce is relaunching her latest album 4 this year and with it comes a brand new cover image to rival the provocative promotional images from the first launch last June.

If it wasn’t for the fact that Beyonce’s name is printed across the cover shot, it would probably taken us a moment to work out the identity of this scantily-clad star.

Perhaps it’s the sideways view, her lighter complexion or her blonde hair that does it, but this is definitely Beyonce as we’ve never seen her before.

We have to give her some kudos for this seductive shot though – there aren’t many people who could pull off this pose on a bed of leopard print. (Her rockabilly hairstyle and cherry red pout are pretty impressive too).

Let us know how you rate Bey’s cover look and for a reminder of her fierce album artwork, take a look at the images below.